DR SIMON HEDLEY

’THE BUSINESS DOCTOR’

LET'S CONNECT

About Simon Hedley FCA BFP

Simon Hedley has been a business consultant since 2007 his expertise is internet, marketing and strategy. He spent a decade in finance and banking having qualified as a Chartered Accountant with PricewaterhouseCoopers. and acting as a Structurer and Investment Manager for ABN Amro and RBS. He founded Psi Pi Group, The Simple Idea and The Joint Venture Company amongst other initiatives.


Simon has been part of teams that generated millions in revenue consistently and then built systems that automated the process, giving him a unique perspective and ability to develop intelligent, rapid strategic solutions.


He has consulted with well known celebrity businessmen, entrepreneurs, businesses, and charities. He heads a team of specialist consultants and advertising experts. He has a deep and broad understanding of what is possible, what to look out for and the signs of optimal thinking, actions, and systems.


Simon is a no nonsense ‘get to the point’ type of guy, he does not sugar coat things, so expect fast abrupt brutal advice.

Freedom International NOW

Founder and Director of Freedom International NOW Ltd.

  • Managing Director of Psi Pi Group Ltd
  • Managing Director of The Simple Idea Ltd
  • Managing Director of Psi Thinking Ltd
  • Managing Partner of Jujumi Productions LLP
  • Managing Partner of NOW World Peace LLP

Psi Pi Group

  • Structurer / Product Developer / Investment Manager
  • Focussing on developing new businesses including Custom Indices, ETFs, Stuctured Funds, Islamic / Shariah Compliant Products.
  • Online Trading Platforms such as Market Index
  • Actively involved in Strategic Business Direction, and IT Project Scoping

ABN Amro Bank N.V.


Royal Bank of Scotland

  • Product Control
  • Structured Credit Derivatives
  • Repackaging
  • Credit Portfolio Management

Morgan Stanley

  • Product Control
  • Flow Credit Derivatives
  • Structured Credit Derivative
  • DCMS
  • Transformation Projects

PWC - Pricewaterhouse Coopers

  • Audit and Consultancy Services in the Banking and Capital Markets Practice
  • Regulatory Audits

Other Experience includes:

  • KPMG
  • HSBC
  • Pioneer CD Pool
  • IPC Magazines / Get Real Marketing

Corporate Background

DR SIMON HEDLEY

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